In today’s digital age, online reviews can make or break a trucking company. Unfortunately, some brokers and other parties resort to posting false and defamatory reviews on platforms like Carrier411 and GoHighway as leverage to resolve run-of-the-mill business disputes or to “punish” perceived bad behavior. When confronted about the damage the false statements are doing to a carrier’s business, the posting broker will often hide behind a claim of First Amendment protection.
So how does the fundamental freedom of speech intersect with online postings? Many falsely believe that any statement made online is shielded by the First Amendment’s guarantee of free speech. This is simply not true. While the First Amendment does protect a wide range of expression, it does not provide blanket protection for false and defamatory statements of fact.
One Crucial Distinction: Fact vs. Opinion
One key distinction lies between statements of fact and statements of opinion. While opinions are generally protected, even if they are negative, false statements of fact are not. For example, saying “I didn’t like their service” is an opinion. Saying “They were two hours late for the delivery” is a statement of fact (that can be proven or disproven with objective evidence, like GPS records).
Defamation and the First Amendment
Business defamation occurs when someone makes a false statement of fact that harms the reputation of a company. To prove defamation, a trucking company generally must show:
- Falsity: The statement made was demonstrably false.
- Identification: The statement clearly identified the trucking company.
- Publication: The statement was communicated to a third party (e.g., posted online).
- Damages: The false statement caused harm to the company’s reputation or business. Actual money damages are always helpful (such as documented loss of loads), but most states also recognize the intangible value of business reputation.
- Fault: The person making the statement knew it was false or acted with reckless disregard for the truth.
False Reviews: Not Protected Speech
False reviews that make objectively untrue claims about a trucking company’s performance, safety record, or business practices can constitute defamation. These statements are not protected by the First Amendment simply because they are published online. If a review makes a factual assertion that can be proven true or false with evidence (e.g., “The company’s trucks are unsafe” or “They consistently fail to deliver on time”), and that assertion is false, it can form the basis of a defamation claim.
Over 100 years ago, in Schenk v. United States, Justice Holmes explained the limit of the First Amendment: “[t]he most stringent protection of free speech would not protect a man in falsely shouting fire in a theatre and causing a panic.” In other words, the First Amendment does not protect speech that is deliberately false and harmful to others. Whether shouting “fire” in a theater in the early 20th century or falsely accusing someone of “double brokering” in 2025, the outcome is the same.
Additionally, some savvy posters (or their lawyers) raise the stakes by referencing something called anti-SLAPP laws when confronted about their false review. State anti-SLAPP laws allow a court to dismiss a defamation case when it is brought for an improper purpose (such as extortion or to suppress speech). A court can also impose sanctions. However, anti-SLAPP does not apply to factually supported, valid business defamation cases that become necessary to protect a business’s reputation.
What Can Trucking Companies Do?
If your trucking company is the target of false online reviews, it’s essential to take action. Here are some steps you can consider:
- Document Everything: Keep records of the false reviews, including screenshots and timestamps. Gather all of the related documents, such as driver records, proofs of delivery, and bills of lading. This is especially critical if you end up in litigation.
- Contact the Posting Individual or Entity: Reach out to the posting broker or other individual and attempt to secure a removal of the review through an informal business negotiation.
- Contact a reputation management specialist: Our law firm has partnered with Carrier Defender to support an informal, expedited dispute resolution process for carriers facing false reviews. The Carrier Defender process is administered by experienced industry professionals and backstopped by our legal expertise.
- Consult with an Attorney: If all else fails, an experienced attorney can help you assess your legal options and take appropriate action to protect your company’s reputation. This might involve sending a formal demand letter to the person who posted the review or, in some cases, filing a lawsuit for defamation. However, be mindful of the fact that litigation is slow, expensive, and no outcome can be guaranteed. Also, note that due to law licensing restrictions, you should contact an attorney licensed in state where the posting broker is located or where your own company is based.
Have more questions? Contact our firm by email or call us today.
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