The Surging Demand for Novelty Prop Betting in the United States: Is This an Opportunity for the Peer-to-Peer Model?

This year’s Super Bowl LVIII has sparked an unprecedented interest in “novelty wagers” related to Taylor Swift’s expected appearance, in addition to the traditional football game bets. While traditional sports books limit non-football-related bets due to state licensing rules, offshore options may pose legal risks for U.S. customers. The emerging peer-to-peer model offers potential solutions and exciting possibilities for customizable gaming.